Do you have a personal finance blog, app, or business? Perhaps you’re a professional financial planner or finance expert looking to build your authority online. I can help you create compelling content marketing to expand your digital footprint, attract more traffic to your site, and turn readers into customers.
What is personal finance writing?
Personal finance is a growing industry. People of all ages look for money management guidance from blogs, books, apps, and financial planning services. And while numbers are at the heart of personal finance, a talented writer doesn’t just give information; she crafts a story around the numbers.
Let’s use budgeting as an example. A personal budget can be as simple or complex as you want to make it, but every budget must adhere to a simple math problem: Net income – fixed expenses – discretionary spending = x. The goal is to make sure x is not a negative number.
Now, anyone who has completed elementary math classes can solve that equation. And yet… the majority of Americans say they are living paycheck to paycheck. A skilled personal finance writer looks at this fact and understands that the solution is not more numbers. Instead, she asks questions to discover the reasons why so many people struggle with budgeting. She knows they want help—have you ever met someone who was perfectly happy to run out of money before the end of each pay period?
So, the personal finance writer tells a story about budgeting. It has all the makings of a great novel: suspense, conflict, heartache, and finally, a happy ending. At the end of this budgeting article, the writer offers practical and specific solutions to help readers gain control over their budgets (and, by extension, to live happier lives). These solutions might include an online course, list of the best budgeting apps, a free spreadsheet, etc.
Benefits of Hiring a Freelance Personal Finance Writer
We live in the age of the “attention economy.” It’s not enough to publish any content on your website and social media platforms. If you want people to read, share, and take action from your content, you need to publish articles and blog posts that are well-written, engaging, and meet the needs of your intended audience.
When you hire a freelance personal finance writer, you can feel confident that your content marketing objectives will be executed in a professional manner. An experienced copywriter can take care of everything from selecting topics, conducting research, utilizing SEO best practices, and more. From start to finish, you can outsource the entire content marketing process. While you focus on other aspects of your business, your freelance personal finance writer will create high-quality original content for use on your blog and other platforms.
Let’s discuss your personal finance writing needs!
Are you looking for a savvy personal finance writer who can deliver creative and resourceful content? I have over five years of experience writing about a variety of personal finance topics for websites and private clients. People describe me as genuine, collaborative, and precise. When you work with me, you can expect personalized service and a hassle-free experience (no missed deadlines, drafts that get it right the first time, easy to reach via phone or email). Contact me for a free consulation!